Corona, Riverside, Norco Homes and More! For Immediate Attention, Please Call (951) 454-3805

In 1886, under the auspices of Robert Taylor, modern day Corona began to take shape on an alluvial plain just south of the Santa Ana River. Taylor and his four partners in the South Riverside Land and Water Company - Joy, Rimpau, Garretson and Merrill - raised the needed capital and secured necessary water rights. The town's streets were laid out on a direct east-west axis and were encircled by a large, 'grand' boulevard.

In order to take advantage of the citrus fame garnered in nearby Riverside, the city was initially known as 'South Riverside'. However, upon incorporation in 1896, this name gave way to the Spanish word for "crown" (Corona) in reflection of the city's unique Grand Boulevard.

Corona Road Race Postcard

Built by H.C. Kellogg of Anaheim, Grand Boulevard forms a perfect circle around the town's original core. At 3 miles round, it was - and is - the only street of its kind and scope in Southern California and indeed today remains unique to all of greater Los Angeles.

From 1913-1916, the circular boulevard was used to stage the Corona Road Race. Approximately 100,000 spectators visited the tiny town of less than 5,000 for the inaugural race on September 9, 1913. Racing legends the likes of Barney Oldfield, Ralph DePalma, Earl Cooper and Terrible Teddy Tetzlaff participated in making the event a huge success.

Unfortunately, tragedy ensued during the 1916 race wherein two deaths occurred. The tragic accident took its toll on the fledging road race and with World War I upon the horizon, the event was never staged again.

With its location downstream from a citrus giant and containing much of the same sun-rich soils, Corona too played a key role in the Orange Empire's citrus legacy. The southern end of town brimmed with citrus groves, primarily of the lemon variety, eventually leading to the exclamation 'Lemon Capital of the World'. And, it was with this success that the nation's first lemon fruit growing cooperative - in the likes of (and eventually absorbed by) Sunkist - was formed.

For most of the early 20th Century, Corona - along with the majority of its neighbors - spent life basking leisurely in the bright Southern California sun. The hustle and bustle of city life was mostly to be found elsewhere - at best, nearly 15 miles up Magnolia Avenue in downtown Riverside. This un dramatic pace continued through two world wars, but change was inevitable.

Following World War II, Corona and the rest of Southern California was essentially 'discovered' by the American nuclear family in search of safe and spacious suburbs - not to mention warmer climates. In the early 1960's, the Riverside Freeway (state route 91) sliced through Corona connecting the city with its larger neighbor to the northeast (Riverside) as well as to the burgeoning coast due west.

It was during this time as well when one of Hollywood's most endearing stars made Corona the location for a horse ranch: Desi Arnaz of 'I Love Lucy' fame. Following his divorce from Lucille Ball in 1960, Desi spent a great deal of time at his Corona ranch raising horses.

Located just off Lincoln Avenue, today the ranch is the site of one of the largest cheese factories in the world: Golden Cheese Company of California.

By 1970, the city's population had gradually increased six-fold to 27,000. Yet, Corona would see even more phenomenal growth as the city nearly doubled its population every 10 years between 1980 and 2000.

In the mid 1980's, Corona's General Plan was amended to remove development restrictions upon the enormous citrus groves within the city's southern end. Soon, the historic groves were quickly replaced with tract homes. Fortunately, the city's strict aesthetic codes and specific plans fostered well-groomed developments and today, 'south' Corona is home to some of the Orange Empire's most desired - and most expensive - new homes.

The past 20 years have also produced tremendous expansion in Corona's employment sector as well. In the late 1980s, Interstate 15 was completed through town, thereby connecting Corona to neighbors both north and south: Ontario and Temecula respectively as well as completing a direct link to greater San Diego. This second freeway thoroughfare fueled even greater business development in and around the city.

Firms such as Watson Pharmaceuticals, Hansen's Beverages, Nature's Pet Recipe and even Fender guitars now call Corona home. In fact, chances are, that exquisite Fender guitar of your favorite rock-and-roll star was probably hand-crafted right here in Fender's custom guitar shop. Of course, with a huge manufacturing plant also on the premises, chances are, so too was yours.

Today at over 145,000 residents, the city continues to prosper given its location as the closest Orange Empire city to the coastal region. And, with a growing manufacturing base as well as numerous upscale, master-planned housing developments emerging within, the Corona of today, indeed, is no lemon.

Visit the City of Corona Website

CA BRE #01704162

Liane Thomas
(951) 454-3805(Office)
(951) 572-3736(Fax)

109 E 11th Street
Suite 2E
Corona, California
United States

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